Buyers spend an average of 6 minutes at a home, but form an opinion in the first 15 seconds.


A Coldwell Banker Real Estate Corp. survey found that STAGED homes spent half the time of un-staged homes on the market, and sold for more than 6% above the asking price! 


Staging ROI average is 586% (bankrate.com)


Buyers will stay in a vacant home an average of 5 minutes but will linger in a furnished home an average of 40 minutes. 


Studies show that the longer a buyer remains in the home, the more likely they are to make an offer.


According to the National Association of Realtors 2017 Survey:

  • Over 77% of buyers find it “easier to visualize the property as their future home” when it is staged.

  • 58% of sellers’ agents said that staging increased the value of the home between 1 and 20%.

  • The longer a home stays on the market, the further below list price it drops.

  • Almost a third (27%) of buyers are more willing to “overlook property faults” when the home is staged.

  • 96% of buyer’s agents said that staging affects the way that buyers view a property.

  • 64% of sellers’ agents said that staging decreased the time a home is on the market.

  • 53% of sellers’ agents reported that they use staging.


Trulia (2012): 

     Within 78 days, the average seller has discounted their home 8% in price reductions, while hiring a home stager typically costs 1.5% or less.

$200,000 home  

8 % = $16,000 in reductions

1.5% = $3000 or less for Staging

$13,000 saved!

Add to that the added months of carrying costs.


To stage a vacant home usually costs less than 1 mortgage payment, but on average will save more than 3 payments.